Mud Nationals is one of the largest ATV and SxS gatherings in the US. The all-new Can-Am Maverick, which was Can-Am's first pure performance SxS had just been launched. In order to capitalize on the event and the Maverick, we scripted a three-part mini-series that not only highlighted the Maverick, but the builders and culture of the Southeast off-road community. Working closely with our client, I identified key influencers that would serve as our talent for each video. S3 Powersports was one of the first shops to customize a Maverick and the response was overwhelming. Dustin Jones with S3 Powersports was the mastermind behind the build and has since gone on to become a major ambassador for Can-Am brand. The video highlighting S3's Maverick build is still one of the most viewed videos (266K) on Can-Am's YouTube channel.
Role: Writer / Producer / Talent Scout / Distribution Strategy
Partner: Quinn Hester, Director of Photography and Editor
Agency: Cramer-Krasselt